Discovering Nature (Spanish Language)

Discovering Nature (Spanish Language)

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  • TV

    Discovering Nature - Escape Project :30

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    Discovering Nature - Escape Project :15

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  • TV

    Discovering Nature - Escape Project :60

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  • Print - Discovering Nature (Spanish)
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    Print - Discovering Nature (Spanish)

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48% of Hispanic parents of tweens perceived forests and parks to be easily accessible, increasing from 35% in one year after campaign launch

Overview

While more than 245 million Americans live within 100 miles of a national forest or grassland, research shows there is a lack of connection between people and nature, particularly with children.

This decline is especially prevalent among Hispanics, given that only 50% of Hispanic youth participate in outdoor recreation, compared to 62% of youth overall.

The Discovering Nature campaign's Spanish language segment features real Hispanic families as they escape from the stress of their daily lives in a journey to the forest. The call-to-action directs audiences to visit DescubreElBosque.org where they can find a nearby forest, and activities to do once they get there. 

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