Discovering Nature

Discovering Nature

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  • TV

    Discover the Forest - Forest Light Show :30

    Through these unique forest experiences, tweens feel connected to nature, ultimately creating a lifelong interest in spending time outdoors, and reaping its many benefits. Come alive with the forest by visiting a forest or park near you.

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  • TV

    Discover the Forest -- Rio 2

    Rio 2's Blu and his macaw family are helping to re-connect kids with nature by encouraging families to appreciate the forest and explore all the wonder that it has to offer -- like crystal clear waters, fresh air, flora and fauna, and so much more! Blu, Jewel, and their family hope that once children experience the wonder of nature, they too will want to join them in their journey to the forest.

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  • Discovering Nature Staring Contest 30 Sheet
    Outdoor

    Discovering Nature Staring Contest 30 Sheet

    Discovering Nature Staring Contest 30 Sheet
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  • TV

    Discover the Forest - Staring Contest :30

    Through these unique forest experiences, tweens feel connected to nature, ultimately creating a lifelong interest in spending time outdoors, and reaping its many benefits. Come alive with the forest by visiting a forest or park near you.

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    Close
47% of parents of tweens reported that they had recently searched online for a nearby forest or park, up from 35% in 2011

Overview

88 percent of kids today say they like being in nature, and 79 percent wish they could spend more time there. However, population shifts to urban/sub-urban environments, an increase in children’s indoor activities, and a lack of awareness of or access to nearby nature locations have become barriers to this motivation.    

Research shows there are many benefits to kids spending time in nature. This time spent outdoors gives children the ability to explore, use their imaginations, discover new wildlife and engage in unstructured and adventurous play.

This campaign seeks to raise awareness of these benefits, inspiring young people to discover the joy of exploring the natural world, and encouraging families to experience nature first-hand.

PSAs feature some “wild” forest animals encouraging families to unplug and re-connect with nature. Viewers are directed to DiscoverTheForest.org, where they can search for nearby areas to explore, and pick up quick tips on enjoying their time outdoors.

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