88 percent of kids today say they like being in nature, and 79 percent wish they could spend more time there. However, population shifts to urban/sub-urban environments, an increase in children’s indoor activities, and a lack of awareness of or access to nearby nature locations have become barriers to this motivation.
Research shows there are many benefits to kids spending time in nature. This time spent outdoors gives children the ability to explore, use their imaginations, discover new wildlife and engage in unstructured and adventurous play.
This campaign seeks to raise awareness of these benefits, inspiring young people to discover the joy of exploring the natural world, and encouraging families to experience nature first-hand.
PSAs feature some “wild” forest animals encouraging families to unplug and re-connect with nature. Viewers are directed to DiscoverTheForest.org, where they can search for nearby areas to explore, and pick up quick tips on enjoying their time outdoors.