There are 415,000 children in the US foster care system. Of those children, 108,000 are awaiting adoption.
Since 2004, the campaign has consistently delivered the message that "You don't have to be perfect to be a perfect parent." Using a humorous angle to communicate the seemingly challenging task of adopting a child from foster care, the PSAs reassure prospective parents that even if not "perfect," they have the ability to provide the stability and security that children in foster care need and deserve. The latest series of PSAs in this award-winning campaign ask prospective parents to consider adopting teens from foster care, as older youth are over represented in the foster care population, as they generally wait longer to be adopted.
The new PSAs portray humorous scenarios that reaffirm the campaign’s notion that being an imperfect parent is “perfectly normal.” The PSAs reveal this through special bonding moments such as a loving father as he tries to support and console his teenage daughter during her first breakup, and a resourceful mother who tries different methods of remedying her son’s hair cut gone wrong. These new PSAs illustrate to potential parents that teens in foster care don’t need perfection; they need the commitment and love a permanent family can provide.
Audiences are directed to visit AdoptUSKids.org or call 888-200-4005 for current, accurate information about the foster care system and the adoption process.