Family & Community

Adoption from Foster Care

Adoption from Foster Care

Currently there are nearly 102,000 children (under 18 years of age) available for adoption from the foster care system in the United States. To humorously communicate the seemingly challenging task of adopting a child from foster care, the PSAs reassure prospective parents that even if not "perfect," they have the ability to provide the stability and security that children in foster care need and deserve.

Pathways to Employment

Pathways to Employment

Today in the United States, companies are struggling to fill more than three million entry-level positions, while six million 16- to- 24 year olds remain out of work and out of school. The Grads of Life campaign encourages hiring influencers rethink their business practices, and take action.

Diversity & Inclusion

Diversity & Inclusion

Most Americans agree that people should be treated respectfully and fairly. Yet many people in the United States still report feeling discriminated against. For example, one in five LGBT people report feeling there is little or no acceptance of their community. Six in ten Latinos report that discrimination is a major problem and a majority of African Americans report that they are not satisfied with the way they are treated in society.

Reducing Food Waste

Reducing Food Waste

While food plays a key role in shaping our identities and it is highly celebrated in American society, each year 40 percent of food in the United States never gets eaten, translating to $218 billion lost, which includes the cost of food wasted on the consumer level, retail, wasted water, energy, fertilizers, cropland, and production costs. 

Meals on Wheels Volunteer Recruitment

Meals on Wheels Volunteer Recruitment

When you bring someone a meal, you show that you care. And, for the more than 2.4 million seniors who depend on Meals on Wheels each year, a quick chat and a warm hello can make all the difference in the world.

Caregiver Assistance (African-American Market)

Caregiver Assistance (African-American Market)

According to a recent AARP study, while African-American caregivers spend similar amounts as white caregivers, their burden is higher due to lower average household incomes. The campaign's latest round of work encourages caregivers to find support for their strength.

Caregiver Assistance (Hispanic/Latino Market)

Caregiver Assistance (Hispanic/Latino Market)

There are currently 40 million family caregivers in the U.S., providing 37 billion unpaid hours of care to their parents, spouses, partners, and other adult loved ones. In the Hispanic community especially, providing care to parents and relatives is part of everyday life and is done out of love and duty. For this reason, Hispanic daughters (and sons) don’t identify themselves as caregivers – instead, they just perceive caregiving as giving back to their loved ones.

Caregiver Assistance (Male Market)

Caregiver Assistance (Male Market)

There are currently 40 million family caregivers in the U.S., providing 37 billion unpaid hours of care to their parents, spouses, partners, and other adult loved ones. In the Hispanic community especially, providing care to parents and relatives is part of everyday life and is done out of love and duty. For this reason, Hispanic daughters (and sons) don’t identify themselves as caregivers – instead, they just perceive caregiving as giving back to their loved ones.

Caregiver Assistance

Caregiver Assistance

Almost three in ten people who are caring for someone say their life has changed with caregiving, oftentimes for the negative. The PSAs encourage caregivers to join a community and receive practical tips and tools, as well as connect with experts and other caregivers for advice and support.

Discover the Forest

Discovering Nature

88 percent of kids today say they like being in nature, and 79 percent wish they could spend more time there. Research shows there are many benefits to kids spending time in nature.  This campaign seeks to raise awareness of these benefits, inspiring young people to discover the joy of exploring the natural world, and encouraging families to experience nature first-hand. 

Discovering Nature (African-American Market)

Discovering Nature (African-American Market)

Only 37% of African-American children ages 6 to 12 participated in outdoor recreation in 2011, compared to 67% of Caucasian children in the same age range. Discovering Nature’s African-American targeted campaign shows how the experience of exploring and discovery in the forest can open up children in this target to a world of possibilities; including their own limitless potential. 

Discovering Nature (Spanish Language)

Discovering Nature (Spanish Language)

Only 50% of Hispanic youth participate in outdoor recreation, compared to 62% of youth overall. The Discovering Nature campaign's Spanish language segment features real Hispanic families as they escape from the stress of their daily lives in a journey to the forest. The call-to-action directs audiences to resources where they can find a nearby forest, and activities to do once they get there. 

Fatherhood Involvement

Fatherhood Involvement

A majority of dads (7 out of 10) also reported that they could use tips on how to be a better parent. The tagline "Take time to be a dad today" is part of an ongoing effort to encourage dads to play an active role in their children's lives. The campaign also serves as a resource for fathers by providing the information they need to become more involved with their kids.

Hunger Prevention

Hunger Prevention

Hunger is a concern for millions of Americans, but many people don't realize its disproportionate effect on children. Nearly 15 million children struggle with hunger in the UnitedStates. That's 1 in 5 kids. As an extension of the Hunger Prevention campaign first launched in 2008, the new Child Hunger PSAs feature real life moments that illustrate the lengths people go to help kids every day, whether it’s finding the owner of a lost toy or picking up a dropped sippy cup. 

Job Training & Employment

Job Training & Employment

Goodwill sells donated goods through 3,200 retail stores across the U.S. and Canada. Goodwill channels 85.8% of sales revenue from donated goods to provide job training, employment placement services, and other programs. In an effort to encourage donations and increase revenue, the Ad Council teamed up with Goodwill to show audiences how donations of clothing and household items can support job growth in their communities.

Recycling

Recycling

In 2011, Americans generated approximately 250 million tons of trash and recycled and composted 87 million tons of this material, equivalent to a 34.7% recycling rate.The campaign will also generate awareness, explain how and where to recycle, mobilize individual ownership and emotional connection to recycling through community building, and transform recycling into a daily social norm.

Shelter Pet Adoption

Shelter Pet Adoption

2.7 million healthy and treatable pets in shelters need our help in finding a home each year. Bringing that number all the way to zero is the goal of "The Shelter Pet Project" campaign, which aims to encourage millions of pet lovers to make shelters the first choice and desired way for acquiring companion animals.

Wildfire Prevention

Wildfire Prevention

Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. His famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation's history. All PSAs direct people to learn all about wildfires and how we can protect our forests. 

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