WWE® Superstars Alberto Del Rio, Titus O’Neil and Roman Reigns Take on the Importance of Being a Dad in National Public Service Campaign
Washington, DC, June 6, 2014 – A majority of dads in the U.S., seven out of ten, recently reported that they could use tips on how to be a better parent, according to a national survey conducted by the Ad Council. In advance of Father’s Day, WWE Superstars are inspiring dads throughout the country to get more involved in their children’s lives. WWE is joining the U.S. Department of Health and Human Services’Administration for Children and Families’ Office of Family Assistance, the National Responsible Fatherhood Clearinghouse, and the Ad Council to launch anew series of public service advertisements (PSAs) that encourage dads to recognize their critical role and give them the tools to help get more involved.
This month, the Ad Council will distribute the television, radio,print, outdoor and Web public service ads to media outlets nationwide. In addition, the Ad Council will make all PSA materials available through PSACentral.org. WWE will utilize all of its assets, including television,live events, in-arena, digital and social media, to generate awareness of the national public service campaign.
WWE donated their time, talent and resources for the campaign which uses humor and features WWE Superstars Alberto Del Rio, Titus O’Neil and Roman Reigns experiencing poignant moments with their actual children in an effort to inspire a nationwide commitment to fatherhood. The stars provide the voice overs at the end,directing audiences to “Take Time To Be a Dad Today.” The campaign communicates to fathers that their presence is essential to their children’swell-being and emphasizes that “the smallest moments can have the biggest impact on a child’s life.” The new PSAs can be seen here.
“WWEis honored to be a part of the Ad Council Fatherhood campaign and the mission to inspire and support men in their commitment to responsible fatherhood,” said Vince McMahon, WWE Chairman & CEO. “Even the busiest of dads can do the simplest of things to have a positive impact on their children.”
Allof the creative assets direct fathers to visit www.fatherhood.gov or to call1-877-4DAD411 to provide them with the information they need to become moreinvolved with their children’s lives, including parenting tips, fatherhoodprograms and additional resources. In addition to the English andSpanish-language advertising, the campaign also includes social and digitalextensions, leveraging fans of WWE and its Superstars. To coincide with Father’sDay and the campaign launch, @WWEMoms is hosting aTwitter Q&A on June 12 at 7:00 p.m. via #WWEDads. The campaign will also beleveraging Thunderclap (a publicsynchronized social media post), and developing blog posts and additionalactivities.
“The importance of being a present and engaged dad lies in thelong term effects and benefits that this responsibility has on the children andfamilies we serve. Fatherhood must be respected as essential to the wellbeingof our communities and as an investment in the creation of a caring, healthierand more productive society as a whole. Fatherhood is both a privilege andan honor, and the greatest reward is when your child calls you dad,” saidOffice of Family Assistance Director Earl Johnson.
Childrenwith involved, loving fathers are significantly more likely to do well inschool, have healthy self-esteem, exhibit empathy and pro-social behavior, andavoid high-risk behaviors such as drug use, truancy, and criminal activitycompared to children who have uninvolved fathers.
“Ofcourse, with our target being dads, WWE was a natural partner for this effort,”said Peggy Conlon, President and CEO of the Ad Council. “This campaign hasalready made such an impact on fathers and families throughout the country andI know that with the help of Alberto, Titus and Roman, we will be able to show dadshow important their role is in their child’s life.”
The newPSAs are an extension of the Ad Council’s award-winning Fatherhood Involvementcampaign, which launched in 2008. The ads will air and run in time and spaceentirely donated by the media. To date, the Fatherhood Involvement campaign hasreceived more than $193 million in donated media.
The Ad Council is a private, non-profit organization with a rich history ofmarshalling volunteer talent from the advertising and media industries todeliver critical messages to the American public. Having produced literallythousands of PSA campaigns addressing the most pressing social issues of theday, the Ad Council has affected, and continues to affect, tremendous positivechange by raising awareness, inspiring action and saving lives. To learn moreabout the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow uson Twitter or viewour PSAs on YouTube.
HHSsupports responsible fatherhood in diverse ways. Because engaged fathersstrengthen families and contribute to healthy outcomes for children, many HHSprograms integrate support for fathers. These include Head Start, childsupport programs, and Temporary Assistance for Needy Families. HHS alsosupports programs that focus on responsible fatherhood, such as the PromotingResponsible Fatherhood grant program administered by the Office of FamilyAssistance.
National Responsible FatherhoodClearinghouse
TheNational Responsible Fatherhood Clearinghouse (NRFC) is funded by theAdministration for Children and Families’ Office of Family Assistance’s (OFA)efforts to assist States and communities in promoting and supportingResponsible Fatherhood. Primarily a tool for professionals operatingResponsible Fatherhood programs, the NRFC provides access to print andelectronic publications, timely information on fatherhood issues, and targetedresources that support OFA-funded Responsible Fatherhood grantees. The NRFCWebsite also provides essential information for other audiences interested infatherhood issues. The address for the NRFC website is www.fatherhood.gov.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organizationand recognized leader in global entertainment. The company consists of aportfolio of businesses that create and deliver original content 52 weeks ayear to a global audience. WWE is committed to family friendly entertainment onits television programming, pay-per-view, digital media and publishingplatforms. WWE programming is broadcast in more than 150 countries and 30languages and reaches more than 650 million homes worldwide. The company isheadquartered in Stamford, Conn., with offices in New York, Los Angeles,London, Miami, Mumbai, Munich, Shanghai, Singapore and Tokyo.
The Ad Council