Clear Channel Outdoor Partners with Ad Council on Digital Billboard Campaign to Remind Motorists ‘Buzzed Driving is Drunk Driving’
LOS ANGELES – Dec. 20, 2012 – Clear Channel Outdoor announced today that it is partnering with the Ad Council for the 5th year on a digital billboard campaign about buzzed driving during the holiday season. The outdoor public service advertisements (PSAs) will launch tomorrow and run through the start of the New Year. The PSAs will be featured on the company’s digital billboards throughout Los Angeles in an effort to educate adult motorists that consuming even a few drinks can impair driving and that the physical and financial consequences of buzzed driving can be devastating.
“Our partnership with Clear Channel Outdoor will extend our buzzed driving campaign message in the Los Angeles area during the holidays,” said Peggy Conlon, president and CEO of the Ad Council. “By donating advertising space, Clear Channel Outdoor will play an integral role in enabling us to emphasize the consequences and dangers of buzzed driving, while encouraging people to plan ahead and designate a sober driver before they go out. Together we can continue to make a difference and save lives.”
To support the effort, Clear Channel Outdoor is donating space on more than 80 of its digital billboards throughout the Los Angeles area over the next two weeks, warning motorists across the region of the dangers inherent in buzzed driving. Unfortunately, the holiday season usually brings about a significant increase in drunk driving occurrences, making it one of the deadliest and most dangerous times of year. In 2010, more than 230 people died in alcohol-impaired driving crashes during the Christmas and New Year’s holiday periods.
“We are pleased to once again partner with the Ad Council to raise awareness about this important issue through important public safety messages on our digital signs,” said Clear Channel Outdoor’s Southern California Division President Lee Ann Muller. “The holiday season is one of the most dangerous times of year on the road, and we’re glad to use our digital billboards to help deliver timely, resonating messages -- and hopefully save lives. While it is a sobering message to deliver to drivers during the holiday season, reminding the millions of drivers on the road to make responsible choices when consuming alcohol is critical and Clear Channel is proud to help deliver that message.”
Last year, Clear Channel Outdoor was awarded the prestigious Silver Bell Award for its continued work with the Ad Council and efforts to use its resources in a way the benefits the public.
In addition to the partnership with Ad Council, Clear Channel Outdoor’s community public safety efforts include working with The National Center for Missing & Exploited Children to display AMBER Alerts in all digital markets, including Los Angeles. AMBER Alerts are given precedence to paid advertisements, ensuring high visibility for the urgent bulletins necessary in serious child abduction cases.
Clear Channel Outdoor also partners with the FBI, U.S. Marshals Service and numerous local law enforcement and public safety agencies, including the Los Angeles Police Department (LAPD), and in 2010 Clear Channel Outdoor provided space on digital billboards to LAPD to solicit information from the public in the notorious "Grim Sleeper" serial killer case.
Earlier this week, Clear Channel Outdoor began displaying Wanted ads on its network of digital billboards throughout Southern California to assist the FBI in its efforts to apprehend a dangerous fugitive believed to be at large in the Los Angeles area.
Clear Channel Outdoor is an active member and partner in the Los Angeles community, where it donates nearly $6 million in advertising space annually. The company continues to work closely with the Los Angeles Mayor, members of the Los Angeles City Council and numerous local community and philanthropic organizations, including the Mayor’s annual domestic violence prevention month, Habitat for Humanity, MADD, AIDS Project LA, Art Share LA and many others. The company has been a valued community partner in the Los Angeles region for more than a century, and looks forward to continuing their work with local agencies and community groups throughout the area.
For more information about Clear Channel Outdoor, please visit www.clearchanneloutdoor.com.
About Clear Channel Outdoor
Clear Channel Outdoor Holdings (NYSE: CCO), one of the world’s largest outdoor advertising companies with close to one million displays in over 40 countries across five continents, including 48 of the 50 largest markets in the United States, offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1000 digital displays across 38 U.S. markets. Clear Channel International operates in nearly 30 countries across Asia, Australia and Europe in a wide variety of formats and operates over 3,500 municipal advertising contracts worldwide.
About The Advertising Council
The Ad Council is a non–profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org. You can also visit www.facebook.com/adcouncil or follow the Ad Council on Twitter @AdCouncil.