Seminar Series

The Ad Council’s Seminar Series on Effective Public Service Communications consists of briefings throughout the year on various public service communications and social media topics to the nonprofit and federal government community. 

The Perfect Match: How corporate partners can amplify your message, brand and impact

In the decades since the first cause marketing promotions, we've come a long way. Corporate partnerships help nonprofits build their brands, boost their fundraising, and bolster their missions. What are the key ingredients to a successful corporate partnership and how can you measure success? Hear from these experts on ways to take partnerships beyond bracelets and celebrity endorsements to deeper engagement and stronger results. Whether you're a newbie or a pro, we'll cover the basics and beyond.


Kate Emanuel (Moderator)
Senior Vice President, Nonprofit & Government Relations
The Ad Council

Ryan Kuhn
Senior Director of Marketing
Goodwill Industries International 

Sally McConnell
Vice President, External Affairs

Andrea Shatzman
Vice President, Business + Social Purpose

Judee Ann Williams
Co-Executive Director
Creative Artists Agency Foundation

Wednesday, October 15, 2014
3:30 - 5:00 pm 
Pew Charitable Trust
901 E Street, NW 
Washington, DC 20004

This free event will also be webcast. Details to follow.

To RSVP, please email


Past topics have included:

If you would like to be added to our invite list for our next briefing, please contact

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