Seminar Series

Demystifying "Big Data": Leveraging Data to Optimize Your Communications Programs

"Big data" is now a catchphrase. But in practical terms, how can nonprofits and government agencies harness data and use it effectively? The Ad Council leads over 40 public service campaigns which will have extensive digital components. That means we are sitting on a lot of data!

So,where did we start? This beginner session will cover our process - sometimes painful, but often rewarding - of collecting, analyzing and acting on a vast trove of social media, website and digital data for use in both strategic planning and evaluation. We will also share case studies and practical recommendations that you can apply to your organization to help improve your digital and website platforms. 

This one-hour FREE webinar is geared for beginners and those organizations just starting to explore the wild frontier of "big data". We welcome advanced data pros, but only if you promise to share your best words of wisdom!

June 11th, 2-3 PM ET
(888) 609-1607, Code: 68309452#
Code: 68309452 

To RSVP, please email


The Ad Council’s Seminar Series on Effective Public Service Communications consists of briefings throughout the year on various public service communications and social media topics to the nonprofit and Federal government community.

Past topics include:

  • Crisis Communications
  • Social Media ROI
  • Mobile Marketing
  • Viral Marketing
  • Website Makeovers

If you would like to be added to our invite list for our next briefing, please contact Danna Kulzer at

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