Seminar Series

The Ad Council’s Seminar Series on Effective Public Service Communications consists of briefings throughout the year on various public service communications and social media topics to the nonprofit and federal government community. 

If you would like to be added to our invite list for our next briefing, please contact

Frenemy or Foe? How to Get Your Website to Do More & Optimize

Join the Ad Council and NTEN for a lively discussion with George Weiner, CEO of Whole Whale who will discuss the ins and out of website metrics and strategies for nonprofits. He'll also share some lessons learned while he was CTO of Do Something, where he helped build their community of over 1.5 million young people. 

During this one-hour free webinar, George will discuss:

  • Setting up the right metrics to properly track and analyze what's most important to your organization;
  • The joys and pitfalls of email capture;
  • The finer points of A/B testing.

Wednesday, April 8, 2015
2:00 - 3:00 pm ET
Register here.

George Weiner, Founder & CEO, Whole Whale

George is the Founder and CEO of, a digital agency that leverages web data and tech to multiply the impact of nonprofits through services, products, and content. Prior to, George was the CTO of Under his leadership, the organization became an innovator in social media, mobile technologies and social cause. During his seven years at, he oversaw the complete overhaul of the site twice (winning a Webby Award and nominations), helping to build a community of over 1.5 million young people taking action. He is also a former NYIT adjunct professor in digital media, a board member of America's Charities and a NYRR running coach. 


Past topics have included:

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