Impact

Although most Americans can recite Ad Council slogans, our public service ads aren't just memorized, they mobilize. The results of our campaigns testify to the power of Ad Council’s messages.

After seeing a ready.gov billboard Tennessee Native Evonne Richards was able to prepare for a disaster. In this video she describes how her family survived a potentially devastating tornado.

Real Stories

Enabling veterans of Iraq and Afghanistan to connect with one another

Those reached by our Veterans' Mental Health campaign have some of the most compelling stories to tell. Seeing one of our ads for IAVA was a turning point for Rey Leal, a veteran of the war in Iraq.

Case Studies & Best Practices

Foreclosure Prevention Assistance

The Foreclosure Prevention Assistance campaign has motivated struggling home owners across the country to receive free mortgage assistance through the Making Home Affordable program.

View the Making Home Affordable case study

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