Measuring social good campaigns isn’t as easy as measuring consumer product campaigns; we enable behavioral changes. The results of our campaigns show just how impactful the Ad Council campaign messages are.

Read our case studies for an in-depth look at our campaigns and their impact.

Real Stories

Autism Awareness

After noticing her son's developmental delays and remembering an Autism Speaks PSA on television, Cathrine Karow looked up the signs of autism on the Autism Speaks website and was able to get an early diagnosis and intervention for her son Breslin.

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Case Studies & Best Practices

GED Achievement (2012)

The first two years of the campaign saw encouraging trends in fulfillment results, attitudes and behaviors related to obtaining a GED®. Through thoughtful strategic research, creative development, strong media outreach and support, and earned media impressions, the GED® Achievement campaign has helped provide a solution to a daunting problem. The campaign offers hope, support, and resources to make earning a GED® possible for millions of Americans.

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GED Achievement

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