We are very fortunate to have the guidance and support of many committees made up of leaders in their field. All of our committees play an instrumental role in shaping the direction of the Ad Council's work.
The Advisory Committee on Public Issues advises the Ad Council on the nation’s most pressing social issues of the day. Often referred to as “the soul” of the Ad Council, the Committee identifies, prioritizes and evaluates significant public issues as potentialnew campaigns. The Committee is comprised of esteemed experts who represent thefields of research, academia, philanthropy, business, or public policy.
These teams are comprised of members representing top creative and planning talent from the nation’s leading advertising agencies, as well as experts from the digital space. They are responsible for review and approval of campaigns' strategic and creative direction and are credited with continuing to raise the bar in an effort to maintain the Ad Council's standard of excellence. CRC team members bring their talent and expertise to each of our campaigns in an effort to promote social change.
The Research Committee is committed to helping improve the social impact of Ad Council campaigns through effective research and insightful consultation. Consisting of senior-level leaders in market research, advertising research, academia and nonprofits, the Committee advises on how to better plan, implement and evaluate our programs and practices.
The Social Impact Council is comprised of senior-level executives nominated by the Ad Council’s Executive Committee. These industry leaders lend their vital expertise and insights to help the Ad Council achieve strategic goals as well as assist with implementation of programs that will have a long-term positive impact on the organization.
Meets on a quarterly basis and is made up of broadcast network, cable network and cable MSO advertising sales executives. The Committee provides industry insight and offers assistance to increase donated media support on behalf our 50 + campaigns.
The UX (User Experience) Committee is comprised of senior UX designers and engineers from leading digital agencies and technology brands.They are responsible for advising our digital team to ensure our web sites and mobile applications/games are designed and built with users at the forefront and meet the Ad Council’s standards of excellence.
The Leadership Committees are maintained in the top 15 markets across the country. Each committee is represented by local media and agency executives. They provide market insight and help increase donated media support on the local level.