About Us

Effecting Positive Social Change

The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well being and strengthening families.

The Ad Council has endeavored to improve the lives of all Americans since first creating the category of public service advertising in 1942. Ad Council icons and slogans are woven into the very fabric of American culture. From our earliest efforts including "Loose Lips Sink Ships" and Smokey Bear's "Only You Can Prevent Forest Fires," to the iconic “Friends Don’t Let Friends Drive Drunk” and of course, "A Mind is a Terrible Thing To Waste" -  Ad Council PSAs have been raising awareness, inspiring action and saving lives for more than 70 years. 

View the video above to learn more about how the Ad Council works.

Our Mission

Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.

To that end, the Ad Council marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding and motivate action.

Our Services

We deliver comprehensive, integrated communication campaigns that can include: consumer research, production/distribution, media outreach, public relations, social media, mobile programs, website development, in-school programs and strategic partnership opportunities. In 2013, we secured $1.64 billion in donated media on behalf of all of our campaigns. Our campaigns can receive $30 million on average in donated media per year.

Depending on the issue and target audience, we can also help develop a communications plan tailored to an organization's needs and messaging goals. This suite of options includes:

  • Branding Research
  • Communications Strategies and Plans
  • Audience Segmentation and Message Platforms
  • Media Recommendations and Planning

If you’d like to learn more about our model and communication programs, please contactnewcampaigns@adcouncil.org.

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