"To Care For Others, You Cannot Forget to Care For Yourself"
There are 40 million unpaid family caregivers in the United States. Most caregivers are family members or friends who are working, managing their own families, and caring for their loved ones at the same time. For many, the caregiving role doesn’t start all at once; it starts with simple things like scheduling a doctor’s visit or helping with daily errands, but gradually expands over time until it becomes a major commitment in their lives. Many caregivers provide up to 20 hours of care a week, equivalent to the time commitment of an unpaid, part-time job.
The campaign's latest round of work encourages caregivers to care not only for their loved ones, but also for themselves. The PSAs drive to AARP’s Caregiving Resource Center, where caregivers can find free Care Guides, self-care tips, planning resources, legal and financial guidance and more.
Spanish-language creative for the Caregiver Assistance campaign is also available, which encourages Latino caregivers to visit AARP’s Spanish site, aarp.org/cuidar.