Become an Ad Council Campaign

The Advertising Council partners with nonprofit organizations or Federal Agencies on national, multi-media, public service campaigns. All campaigns must address a national pressing social issue that offers a solution through individual actions.

Ad Council campaigns are created by the creative and strategic minds of the nation’s top advertising agencies, who generously donate their services pro bono.  The media community (Television, Radio, Newspapers, Magazines, Internet, Out of Home) donates time and space on behalf of our campaigns so our messages reach the public.

Please review the Ad Council’s Information Kit, which will provide you with a greater understanding of our model and application process.  The kit includes background information about the Ad Council, more details about our application process, and complete criteria for Official Campaign consideration.

Here are the basic criteria for Official Ad Council Campaign consideration:

• The sponsor organization must be a private non-profit 501(c)(3) organization,   private foundation, government agency or coalition of such agencies or organizations.
• The issue should be non-commercial, non-denominational, non-partisan politically, and not be designated to influence specific legislation.
• The effort must be national in scope, so that the message has relevance to media audiences in communities throughout the nation.
• The sponsor organization should have a formal or informal network of local chapters, affiliates or other ties throughout the country whereby information can readily be disseminated to the media and/or public.
• The Ad Council does not accept campaigns that raise unrestricted funds for an organization.

Please see our Complete Selection Criteria.

Before beginning the application process, please contact Danna Kulzer, the Director of Nonprofit and Government Affairs, at 212-984-1905 or dkulzer@adcouncil.org.