Coalition for Healthy Children

Click here to visit the Coalition for Healthy Children website.

The Coalition for Healthy Children's goal is to help address the obesity crisis that confronts our nation and its children. Our mission is to provide clear, consistent, research-based messages to children and parents on the importance of practicing a healthier lifestyle and offer them the means to do it.

Membership

We believe that this can be achieved by harnessing the combined strengths of:

• Corporate marketers
• the Media
• Non-profit organizations
• Foundations
• Government agencies 

The Coalition's Members have made a commitment to the promotion of healthy living to our nation's families and have agreed to incorporate the Coalition's strategic messages into their marketing materials, which includes advertising, packaging, web sites, direct mail and ancillary communications programs.

Results of Coaltion for Healthy Children consumer research, gathered in partnership with Yankelovich Research, indicates that Americans are confused about what it means to live healthfully and that they don’t know what to do about it.

Messaging

Fighting the childhood obesity epidemic requires communicating directly to children and, just as importantly, to their parents and other adults. The Coalition has crafted messages to these audiences based on four basic communication strategies to promote healthy lifestyles:

• Physical Activity
• Food Choices
• Food Portions
• Balance between food and activity
• Set a good example for your kids

These specific messages are the results of careful research and are designed to speak to both children and adults in a way that is more likely to resonate and encourage a lifestyle change.

Messages for Adults(PDF)
Messages for Kids(PDF)

Coalition Members

A list of current Coalition for Healthy Children members is listed on our Healthy Children website.  Please click here to view the complete list and check out the Coalition Member Highlights section.  To learn more about the Coalition for Healthy Children or to get your organization involved, please contact us at healthychildren@adcouncil.org.

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The Coca-Cola Company

The Coca-Cola Company contributes to communities around the world through its commitment to education, health, wellness and diversity.  As a member of the Coalition for Healthy Children, The Coca-Cola Company is promoting healthy lifestyles among parents and children through its many wellness initiatives. 

Did you know that Coca-Cola has come out with 100-calorie sized cans to help Americans control their portion sizes?  Or that Coca-Cola supports programs that provide nutrition and physical education to over 4 million kids in the U.S. alone, keeping them informed and encouraging them to get up and get moving?  And are you aware of the information Coca-Cola offers consumers about their beverages and their ingredients beyond the label on the package.   This information is designed to help families decide the right role for their products and help them make healthy decisions.
 
The Ad Council is proud to have The Coca-Cola Company as a member of our Coalition for Healthy Children and to highlight the ways in which Coca-Cola’s wellness initiatives promote the Coalition messages areas:

Focus on Physical Activity: Show kids that play and physical activity is healthful, get moving.
http://www2.coca-cola.com/ourcompany/al_liveit.html

Focus on Portion Control: The fact is, size does matter, teaching kids about portion size and giving them the right portion size is a big step in the right direction.
http://www2.coca-cola.com/makeeverydropcount/portion_control.html

For more information about The Coca-Cola Company visit
http://www2.coca-cola.com/ourcompany/index.html

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American Heart Association

The American Heart Association’s (AHA) mission is to reduce disability and death from cardiovascular diseases and stroke.  As a member of the Coalition for Healthy Children, the American Heart Association understands that leading a healthy lifestyle, which includes good nutrition and physical activity, is the best weapon Americans have to fight these diseases.

Along with the Clinton Foundation, the American Heart Association has recently committed research and resources to reverse the rise in childhood obesity and raise a healthier generation of Americans through its Alliance for a Healthier Generation effort.  In addition, AHA offers families numerous tools and resources to help them lead healthy lives, including their Food Certification Program which provides consumers with an easy, reliable way to identify heart-healthy foods when shopping and AHA’s online Exercise Diary.
 
The Ad Council is proud to have the American Heart Association as a member of our Coalition for Healthy Children and to highlight the ways in which they are leading the way to promote the Coalition messages areas:

Focus on Setting the Example: Mom and Dad can't just talk the talk; they have to walk the walk. It is a family affair – actions speak louder than words.
http://www.americanheart.org/presenter.jhtml?identifier=3031880

Focus on Physical Activity: Show kids that play and physical activity is healthful, get moving.
http://www.s2mw.com/choosetomove/aboutctm.html

For more information about the American Heart Association’s healthy lifestyle initiatives visit
http://www.americanheart.org/presenter.jhtml?identifier=1200009

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