Lifelong Literacy

Sponsor Organization: Library of Congress
Campaign Website: www.read.gov
Volunteer Agencies: Walt Disney Studios Home Entertainment, BYU Ad Lab

When young people become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. While parental involvement is critical, it ultimately comes down to inspiring the individual not only to read books, but to also find their own passion about reading in all forms.

This campaign was created with the Library of Congress in an effort to inspire young readers to become lifelong learners. The objective is to inspire fun and promote literacy in all types of learning.  From books to magazines to comics and all other forms, reading really gives kids the opportunity to explore their imaginations. 

The PSAs invite kids to "Explore New Worlds. Read."  Viewers are also encouraged to visit www.Literacy.gov, and explore the Library of Congress site including The Storybook Adventure activity created for this campaign.  

The Storybook Adventure is an interactive trip through classic stories- The Wizard of Oz, The Mermaid, and Aladdin.  Watch the book come to life, answer questions, collect treasures, create an e-card and get inspired to read other classic, or more recent stories!