Partner Coalitions

The Ad Council’s Partner Coalitions seek to address today’s pressing social issues by bringing together the public, private, and not-for-profit sectors around common sets of research-based messages. Members of the Ad Council’s various coalitions have made a commitment to the promotion of specific messages developed under the guidance of the Ad Council, and have agreed to incorporate these communications into their own organization’s marketing materials, including advertising, packaging, web sites, direct mail and ancillary communications programs.

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