Hurricane Sandy Relief
The Advertising Council, Inc.
In late October 2012, Hurricane Sandy struck portions of the Caribbean and the Mid-Atlantic and Northeastern United States. As of November 5th, Hurricane Sandy has severely affected portions of the Caribbean and in the Mid-Atlantic and Northeastern United States, where the storm has impacted at least 24 states from Florida to New England. More than 70 people in the Caribbean and 60 people in the U.S. lost their lives, and Sandy is estimated to have caused at least $20 billion in economic damages and $5 billion to $10 billion in insured losses so far. Furthermore, 1 million homes have been evacuated and 8 million people are still without power.
In response to the devastation wrought by Hurricane Sandy, the Ad Council launched a campaign to encourage Americans to make financial contributions to organizations conducting relief operations. These PSAs illustrate the benefits of monetary donations and highlight that even a small donation can make a big impact. They direct audiences to Sandy.AdCouncil.org, which includes links to donate to relief organizations providing the most relevant and necessary supplies and services to those in need.
The Ad Council was able to act quickly after the hurricane to develop the PSAs as a result of their partnership with a new disaster relief coalition. The newly formed coalition of humanitarian and aid organizations formed with the goal of developing consistent messages that can be used in times of crisis to motivate people to donate money in support of domestic and international relief efforts. Coalition members include the Center for International Disaster Information, the U.S. Agency for International Development, The UPS Foundation, the National Voluntary Organizations Active in Disaster and InterAction.