Childhood Asthma

Overview

Seven million children in the United States have asthma and nearly two-thirds of them will experience an asthma attack this year. The CDC estimates that children miss 11 million school days each year due to asthma.

Although there is no known cure for the disease, experts agree that there are a variety of ways to reduce the number of asthma attacks. One way is to reduce exposure to the environmental factors - asthma triggers - that make asthma worse. This campaign provides parents and caregivers with simple tips on how to eliminate specific asthma triggers in order to reduce symptoms and help prevent asthma attacks.

The new English and Spanish PSAs introduce the Breathe Easies, an asthma-centric rock band whose catchy tunes provide parents and caregivers with these tips in a way they won't easily forget. For more tips and fun songs about preventing asthma attacks audiences are encouraged to visit www.noattacks.org.

This campaign first launched in March 2001 and includes PSAs of all media types in both English and Spanish.

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