"Fire Adapted Communities"
For the past 12 years, wildfires have burned an average of 6.9 million acres each year.
Wildfires put lives at risk and cost government, businesses and individuals billions of dollars each year in suppression costs and damage to homes, infrastructure, the economy and resources.
Since 1944, the Ad Council has partnered with the U.S. Forest Service and ad agency FCB West to address the issue of wildfire prevention. More recently, the Fire Adapted Communities initiative helps residents take simple, proactive steps to protect their families and neighbors learning to recognize—and address—the wildfire hazards around their homes and in their communities.
Communities can adapt to wildfire by collaboratively developing and implementing a Community Wildfire Protection Plan, creating defensible space around buildings, treating fuels in and near the community, using fire resistant building materials, designating safe zones, avoiding development in the highest risk areas and working with local first responders.
TV, radio, print, outdoor and web PSAs direct audiences to FireAdapted.org where they can find a host of information and resources to help them prepare for the threat of wildfires.