Child Passenger Safety

Child Passenger Safety

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  • TV

    Know for Sure | Child Passenger Safety | Ad Council

    When you seat your child in the right car seat for their age and size, you help secure their future. For more information, visit safercar.gov/therightseat

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  • TV

    Give Them A Future | Child Passenger Safety | Ad Council

    When you seat your child in the right car seat for their age and size, you help secure their future. For more information, visit safercar.gov/therightseat

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  • Social

    Proper Installation: The Wide World of Car Seats | Child Passenger Safety | Ad Council

    The “Wide World of Car Seats” educates parents and caregivers of children ages 1 to 13 about car seat safety. The PSAs cover how to determine what type of car seat your child needs, how to choose the right car seat for your child's age and size, and how to properly install a car seat. 

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  • Child Passenger Safety | It’s Too Late | Ad Council
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    Child Passenger Safety | It’s Too Late | Ad Council

    Child Passenger Safety | It’s Too Late | Ad Council
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  • Radio

    Child Passenger Safety - Slo-Mo :30

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  • Radio

    Child Passenger Safety - Let Me Ask You :15 (Spanish)

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1 in 3 children under age 13 killed in traffic crashes are not buckled at the time of the crash

"The Right Seat"

Every 33 seconds, a child under 13 is involved in a car crash. From 2011 to 2015, 3,194 children under age 13 were killed and an estimated 559,000 children were injured in car crashes. That’s more than the population of Atlanta, Georgia.

Market research shows that while parents are constantly worried about their children, they are mistakenly confident about their kids’ safety in the car. And in Latino families, children are more likely to be moved out of car and booster seats prematurely.

In 2012, the Ad Council launched“The Right Seat,” a campaign in English and Spanish that encourages proper installation and use of car and booster seats. Directed towards parents and caregivers, the campaign helps match children ages 0-12 with the right car seat for their age and size and promotes NHTSA’s best practices for car safety.

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