Child Passenger Safety

Child Passenger Safety

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  • TV

    Know for Sure | Child Passenger Safety | Ad Council

    When you seat your child in the right car seat for their age and size, you help secure their future. For more information, visit safercar.gov/therightseat

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  • TV

    Give Them A Future | Child Passenger Safety | Ad Council

    When you seat your child in the right car seat for their age and size, you help secure their future. For more information, visit safercar.gov/therightseat

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  • TV

    Child Passenger Safety - Know It Alls :30

    http://safercar.gov/therightseatMotor vehicle crashes are the leading cause of death for children age 1 through 12 years-old. Based on 2010 NHTSA crash data, each day an average of almost 2 children (age 12 and younger in a passenger vehicle) were killed and 325 injured. This fatality rate could be reduced by about half if the correct child safety seat were always used.

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  • Radio

    Child Passenger Safety - Let Me Ask You :17

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  • Radio

    Child Passenger Safety - Overconfidence :60

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  • Child Passenger Safety | It’s Too Late | Ad Council
    Print

    Child Passenger Safety | It’s Too Late | Ad Council

    Child Passenger Safety | It’s Too Late | Ad Council
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Over 1/3 of children under 13 killed in car crashes were completely unbelted at the time of the crash

"The Right Seat"

In the U.S., every 33 seconds a child under 13 was involved in a car crash. This means that from 2010 to 2014, 3,181 children under age 13 were killed and an estimated 601,000 children were injured in car crashes. That’s more than the population of Atlanta, Georgia.

Market research shows that while parents are constantly worried about their children, they are mistakenly confident about their kids’safety in the car. And in Latino families, children are more likely to be moved out of car and booster seats prematurely. 

In 2012, the Ad Council launched “The Right Seat,” a campaign in English and Spanish that encourages proper installation and use of car and booster seats. Directed towards parents and caregivers, the campaign helps match children ages 0-12 with the right car seat for their age and size and promotes the NHTSA’s best practices for car safety.

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