Child Passenger Safety

Child Passenger Safety

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  • TV

    Child Passenger Safety - Know It Alls :30

    http://safercar.gov/therightseatMotor vehicle crashes are the leading cause of death for children age 1 through 12 years-old. Based on 2010 NHTSA crash data, each day an average of almost 2 children (age 12 and younger in a passenger vehicle) were killed and 325 injured. This fatality rate could be reduced by about half if the correct child safety seat were always used.

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  • TV

    Child Passenger Safety - Chairs :30

    http://safercar.gov/therightseatMotor vehicle crashes are a leading cause of death for children age 1 through 12 years-old. Based on 2010 NHTSA crash data, each day an average of almost 2 children (age 12 and younger in a passenger vehicle) were killed and 325 injured. This fatality rate could be reduced by about half if the correct child safety seat were always used.

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  • TV

    Child Passenger Safety - Flashback :30 Spanish

    http://safercar.gov/therightseatMotor vehicle crashes are a leading cause of death for children age 1 through 12 years-old. Based on 2010 NHTSA crash data, each day an average of almost 2 children (age 12 and younger in a passenger vehicle) were killed and 325 injured. This fatality rate could be reduced by about half if the correct child safety seat were always used.

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  • Radio

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    Child Passenger Safety radio spot for www.safercar.gov/therightseat.

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Over 1/3 of children 12 and younger killed in traffic crashes were unbelted

"The Right Seat"

In the U.S., a child who dies before his or her 13th birthday is most likely a victim of a motor vehicle crash. Crash data from the National Highway Traffic Safety Administration shows that in 2012, children 12 and younger died in a passenger vehicle at a rate of nearly two a day.

Expanding the proper use of child safety seats could reduce this fatality rate by nearly half.

But market research shows that while parents are constantly worried about their children, they are mistakenly confident about their kids’ safety in the car. And in Latino families, children are more likely to be moved out of car and booster seats prematurely.

In 2012, the Ad Council launched “The Right Seat,” a campaign in English and Spanish that encourages proper installation and use of car and booster seats. Directed towards parents and caregivers, the campaign helps match children ages 0-12 with the right car seat for their age and size and promotes the NHTSA’s best practices for car safety.

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