"Go Red for Women"
While heart disease is commonly dismissed as a man’s disease, it is actually the leading killer of women in this country, claiming more female lives than all forms of cancer combined. Even though it kills one in three women each year—approximately one woman every minute—only one in five women is aware of this health threat.
The American Heart Association has made it their mission to build healthier lives, free of cardiovascular diseases and stroke, for the past decade prioritizing research, education, prevention and empowerment for women via the now readily recognized Go Red For Women brand.
The Women’s Heart Disease campaign aims to dispel the myth that heart disease and stroke are an older man’s disease. Through the depiction of a strong, resolute woman breaking barriers in different decades, the new PSAs demonstrate that women can do anything men can do and that unfortunately includes dying from heart disease and stroke. Audiences are directed to GoRedForWomen.org where they can sign up to be members, learn about heart disease, their risk for developing it, and find tools for leading heart healthy lives.