Recycling

Recycling

Explore Campaign Media

  • TV

    Recycling - Journey :60

    http://www.IWantToBeRecycled.orgThe Recycling campaign, sponsored by Keep America Beautiful, aims to reinvigorate the recycling brand. The campaign aims to generate awareness, explain how and where to recycle, mobilize individual ownership and emotional connection to recycling through community building, and transform recycling into a daily social norm. The campaign shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life. In "Journey", a plastic bottle refuses to settle for being just a bottle and recognizes its dream in a coast-to-coast journey after being recycled.

    Share
    Close
  • TV

    Recycling - Stadium :15

    http://www.IWantToBeRecycled.orgThe Recycling campaign, sponsored by Keep America Beautiful, aims to reinvigorate the recycling brand. The campaign aims to generate awareness, explain how and where to recycle, mobilize individual ownership and emotional connection to recycling through community building, and transform recycling into a daily social norm. The campaign shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life. In "Stadium," aluminum cans everywhere can dream to become something bigger and better after being recycled. The PSA was filmed on location at M&T Bank Stadium, which is home to the NFL's Baltimore Ravens. The stadium's exterior, and additional select areas throughout the venue, is constructed partially from post-consumer recycled aluminum.

    Share
    Close
  • Bench - Recycling
    Outdoor

    Bench - Recycling

    Bench - Recycling
    Share
    Close
  • Radio

    I want to be - Recycling

    Share
    Close
≈251 million tons of trash were generated in the US in 2012

Overview

Many Americans recycle today and more say they are educated on environmental issues than ever before. Still, levels of recycling could be increased greatly, despite heightened visibility of public recycling receptacles and the existence of curbside programs in about 60% of communities. In 2012, Americans, generated about 251 million tons of trash and recycled and composted almost 87 million tons of this material, equivalent to a 34.5 percent recycling rate.

The Recycling campaign, sponsored by Keep America Beautiful, aims to reinvigorate the recycling brand. The campaign also generates awareness, explains how and where to recycle, mobilizes individual ownership and emotional connection to recycling through community building, and transforms recycling into a daily social norm. The campaign shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life.

Help us improve this site!
Take our quick survey.

Ad Council Family of Sites