Hunger is a concern for millions of Americans, but many people don't realize its disproportionate effect on children. The United States Department of Agriculture (USDA) recently announced that nearly 16 million children, or 1 in 5 children in America, face hunger.
The new Child Hunger PSAs highlight how food banks work collaboratively with their communities to bring surplus food to children and families in need, including working with farmers, grocery workers, food bank employees and volunteers. The new campaign, which includes television, radio, print, outdoor and digital PSAs, is an extension of the Hunger Prevention campaign, first launched in 2008.
Additionally, a supportive PSA effort promotes the Summer Food Service Program, a service administered by many Feeding America food banks across the country, which provides children who rely on subsidized meals during the school year with free and nutritious meals over the summer.The campaign draws attention to the fact that, "summer isn't fun when you're hungry" and encourages parents to visit feedingamerica.org/summermeals to find free meals for their children through their local Feeding America food bank.
The Hunger campaign has also teamed up with Sony Pictures Animation to create PSAs featuring characters from Cloudy with a Chance of Meatballs 2, inviting families to help solve hunger in their community.