In a typical U.S. home, appliances and electronics are responsible for up to 20 percent of the household energy bill.
Launched in 2008, the campaign aims to reach homeowners who are looking for ways to save money. The PSAs demonstrate that by taking energy efficient actions in the home, homeowners can save money by reducing their energy bill. New TV PSAs released in 2013 encourage homeowners to save energy by taking simple but effective actions around the home. For example, homeowners who turn back their thermostat 10 - 15 degrees for eight hours a day, wash their laundry in cold water, and make sure their water heater is set to 120 degrees can save money on their cooling and heating bills.