"Roles change without us noticing"
In 2009, 42.1 million caregivers in the United States provided an estimated $450 billion worth of unpaid care to aging relatives and friends. Almost three in 10 people who are caring for someone say their life has changed with caregiving, oftentimes for the negative. More than one in five say their weight, exercise habits, or social life has/have suffered. Emotionally, one in five say they are generally unhappier and one in three say they feel sad or depressed.
In recognition of the essential role caregivers play, these new PSAs depict the circle of life and how roles change often without us even noticing. This is the first fully integrated campaign that specifically targets the Hispanic/Latino caregiving community and provides crucial information, as Hispanic family caregivers report more intensive caregiving situations compared to the general population (63 percent compared to 51 percent). The PSAs drive to AARP.org/caregiving and AARP.org/cuidar, where caregivers can get practical health and wellness tips to provide even better care of the person who once took care of them.