"Make more, teach"
With half of teachers eligible to retire over the next decade, there is an urgent need and unprecedented opportunity to drive the transformation of K-12 education by recruiting our nation’s brightest students to the profession.
The TEACH campaign aims to recruit the next generation of teachers by redefining teaching as a top career choice for our nation’s most talented students. The campaign disrupts current perceptions of teaching and showcases the evolution and elevated stature of the teaching career.
The PSAs present real-life teachers as evidence of innovation. Encouraging talented and engaged students to consider the teaching profession, the campaign communicates that teaching is a competitive, rewarding profession. Students interested in pursuing a career in teaching and current teachers looking to join the movement are directed to Teach.org to learn more.