"Prepare, plan, and pay for college"
Families play a significant role in supporting the college graduates of tomorrow. Of Latino students who have attended college, 60 percent rank their parents as being the most influential in their decision to continue their schooling.
But studies from the Tomas Rivera Policy Institute show that more than 65 percent of Latino parents do not have the knowledge to guide their children as they seek to apply and enroll in college.
In April 2010, the Ad Council and the Hispanic Scholarship Fund (HSF) launched a national campaign to raise awareness among Latino parents about the important role they play helping their children through college. Multicultural agency The Vidal Partnership created public service advertisements in Spanish and English, using high-profile Latino celebrities such as Edward James Olmos and Adam Rodriguez to appeal directly to parents.
The theme “Many Support You” reminds parents that despite the complexities of applying to and paying for college, there are many resources available to help them assist their college-bound children.
Viewers are directed to HSF.net for information about scholarships and financial aid, college planning events, access to student mentors, and other resources that can help their children prepare, plan, and pay for college.