Ad Council’s Boston Leadership Committee and Morgan Memorial Goodwill Industries Encourage Bostonians to Be Job Creators
Boston, MA, May 2, 2014 – In an effort to inspire Bostonians to get involved in their communities and encourage job growth, the Ad Council’s Boston Leadership Committee and Morgan Memorial Goodwill Industries are urging all TV and radio stations in the greater Boston area to support their localized job training and employment public service advertisements (PSAs). The goal is to encourage all residents to become job creators in their communities by donating their new or gently used clothing and household items to Goodwill.
“Goodwill is enabling all Bostonians the opportunity to become job creators and make a significant difference in the lives of individuals living in our community,” said Karen Agresti of the Ad Council’s Boston Leadership Committee. “On behalf of the Ad Council’s leadership committee, I want to personally encourage all greater Boston media outlets to join us in supporting this critical campaign to encourage their listeners and viewers to do their part by donating their gently used items to their local Goodwill.”
Last year, nearly 10,500 individuals were served inthe local greater Boston area through Goodwill’s job training programs andcareer services. Morgan Memorial Goodwill Industries served 636 individualswith barriers to employment through its job training programs, providing themcase management, work readiness training, skills training, on-the-job training,job placement, and post-placement support. Additionally, Boston Career Link, the one-stop career center operated by Goodwill, assisted 9,860 individuals with career services and referrals to training programs.
The Boston Leadership Committee is encouraging all media throughout Boston to air the PSAs beginning today and continuing through September. Created pro bono by New York-based advertising agency Saatchi & Saatchi, the PSAs conclude with the tagline, “Donate Stuff. Create Jobs.” and direct audiences to visit Goodwill.org to find their local donation centers. The site also features the Donation Impact Calculator, which allows users to calculate how a donation might equate to services for someone who is seeking employment.
The PSAs will be supported by the Ad Council’s Boston Leadership Committee, which includes:
- Karen Agresti, SVP, Director of Local Broadcast, Hill Holiday
- Jane Bowman, Vice President Marketing & Sales Development, Boston Globe Media
- Bill Fine, President & GM, WCVB-TV
- Joe Grimaldi, Chairman, Mullen
- Alexander von Lichtenberg, Vice President & GM, WUNI-HD/LATV 27.2/WUTF-HD, Entravision
- Phil Zachary, VP and Market Manager, Entercom Radio
- John Costello, President Global Marketing & Innovation at Dunkin Brands
- James Speros, EVP and CMO, Fidelity
“By airing these localized PSAs, the localmedia helps to raise awareness of Goodwill and how easy it is to a make adifference in the community. When you donate to Goodwill, you become a jobcreator and help individuals with barriers to employment find work,” said JoanneHilferty, president and CEO of Morgan Memorial Goodwill Industries.
Launched in September 2013, the national Job Training and Employment campaign has received more than $21 million in donated media todate.
The Ad Council
The AdCouncil is a private, nonprofit organization with a rich history of marshalingvolunteer talent from the advertising and media industries to deliver criticalmessages to the American public. Having produced thousands of PSA campaignsaddressing the most pressing social issues of the day, the Ad Council haseffected, and continues to effect, tremendous positive change by raisingawareness, inspiring action and saving lives. To learn more about the AdCouncil and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or viewour PSAs on YouTube.
About Morgan Memorial Goodwill Industries
For more than a century, Goodwill hasprovided job training programs and partnered with the business community toprovide meaningful work opportunities for individuals with barriers toself-sufficiency. Goodwill also operates Boston Career Link, a one-stop careercenter that offers universal access to a broad range of services for jobseekers. The Goodwill Stores in easternand central Massachusetts provide jobs and on-the-job training opportunitieswhile they offer quality, low-cost goods to individuals and families lookingfor value. To learn more, visit Goodwill online at www.goodwillmass.org or follow us on social media @goodwillboston.
Morgan Memorial Goodwill Industries
Goodwill Industries International