White Paper: Healthy Lifestyles and Disease Prevention Media Campaign

This paper provides a comprehensive overview of the background, research, and strategic development for the original Obesity Prevention campaign developed by the Ad Council, the U.S. Department of Health and Human Services, and volunteer ad agency McCann-Erickson. The paper was compiled to provide an inside look at the research and development process for a national PSA campaign.

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White Paper: Healthy Lifestyles and Disease Prevention Media Campaign 985.65 kB