Foreclosure Prevention Assistance (2013)

BACKGROUND:
The Making Home Affordable® program was launched in 2009 to help struggling homeowners prevent avoidable foreclosure. The program provides active assistance and education through the HOPE hotline, website and in-person events. Financial support includes a suite of loan modification and retention and non-retention options.

CAMPAIGN OBJECTIVE:
Increase awareness of the Making Home Affordable® program’s free resources and assistance for homeowners that are struggling with their mortgage payments. Options other than foreclosure are available, and the sooner they act, the more options they have for the best possible outcome.

Homeowners are encouraged to call 888-995-HOPE (4673) and speak one-on-one with a HUD-approved housing expert to discuss the solutions that are available based on their individual circumstances. In addition, the campaign directs homeowners to the program website, MakingHomeAffordable.gov, an online resource for struggling homeowners to learn about options other than foreclosure.  

TARGET AUDIENCE:       

  • Homeowners who have experienced a financial hardship and struggle to manage cash flow to pay their mortgage every month.

KEY MESSAGE:
You have more options than you think. Be smart. Reach out to MHA today. 

DONATED MEDIA:
Over $33 million in donated media support from 2010-2013.

MEASURABLE RESULTS:

  • Calls to the HOPE hotline--a free government resource for mortgage help--increased by 25 percent on the day of the campaign’s launch.
  • More than 70,000 homeowners connect with a mortgage counselor each month.
  • Over 900,000 have received permanent loan modifications as a result of the program.

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