Today's teens are a wired generation – nearly all are online and 84% have a social networking
account1. The Internet is an amazing tool, and as a public space it allows users to communicate and interact like never before. And as with any public space, safety remains a key priority.
The goal of the Ad Council's Internet Safety Coalition is to help teens and their parents make smart, conscientious decisions in an increasingly digital world. The mission is straightforward – to join together in promoting safe, responsible Internet use through clear, consistent, research-based messages.
In response to the sometimes inconsistent and potentially overwhelming number of Internet safety communications efforts in the marketplace, the Coalition has developed a single and clear teen-targeted message: Beware What You Share. The key takeaway being that posting isn’t private, and there can be lasting offline consequences to online behavior.
Coalition partners represent a broad range of industry leaders who are unified in their commitment to promoting safe and responsible Internet use among teens and parents. Partners have agreed to incorporate Beware What You Share strategic messages into their own Internet safety marketing and outreach efforts, which may include online content and campaigns, advertising, web sites, consumer promotions, grassroots programs, and collateral materials.
The combined strength of these efforts allows the Coalition messaging to have a wide and impactful reach, and empower the next generation of Internet users.