The Coalition for Healthy Children's goal is to help address the obesity crisis that confronts our nation and its children. Its mission is to provide clear, consistent, research-based messages to children and parents on the importance of practicing a healthier lifestyle, and to offer them the means to do it.
To achieve its mission, the coalition harnesses the combined strengths of:
- Corporate marketers
- the Media
- Non-profit organizations
- Government agencies
Coalition Members have made a commitment to the promotion of healthy living to our nation's families, and have agreed to incorporate the Coalition's strategic messages into their marketing materials, including advertising, packaging, web sites, direct mail and ancillary communications programs.
Fighting the childhood obesity epidemic requires communicating directly to children and, just as importantly, to their parents and other adults. The Coalition has crafted messages to these audiences based on five basic pillars of establishing a healthy lifestyles:
- Physical Activity
- Food Choices
- Food Portions
- Balance between food and activity
- Set a good example for your kids
Messages are the results of careful research and are designed to speak to both children and adults in a way that is more likely to resonate and encourage a lifestyle change.